June 9, 2008 |
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8:30 - 9:15 |
Registration and Continental Breakfast |
9:15 - 10:00 |
Supersession: The Web Gets Hostile oft’s surprise bid for Yahoo! and Google’s offer to help Yahoo! stave off Microsoft are reminiscent of hostile takeovers of the past and could presage a wave of similar deals, leading to a consolidation of Web properties. That could lead to efficiencies – or disastrous integration problems. A panel examines the possibilities and who’s likely to be in play. |
10:00 - 10:45 |
Keynote: Charlene Li, Principal Analyst, Forrester Research and co-author of Groundswell |
10:45 - 11:35
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Hollywood’s Online Video Gambit The Writer’s Strike highlighted how seriously Hollywood takes the potential of online video. The explosive growth new video distribution networks and the massive investments of media giants like Fox and Paramount seem to suggest a huge consumer market for online video – and soon mobile video. But does that market exist? And can it be monetized? Speakers: Eyal Gever, Gizmoz Greg Bennett, Sr. VP Branded Entertainment, CBS Television Distribution York Baur, Executive Vice President of Corporate Development, Zango |
11:35 - 12:00 |
Networking and sponsor showcase. |
12:00 - 12:50 |
The Search for Relevancy Google! controls about 65% of the search market, and Yahoo! accounts for most of the rest. How can smaller players like Ask.com and AOL maintain their relevancy? Speakers: Moderator: Colin Gillis, Internet Equity Research Analyst, Canaccord Adams Perry Solomon, Senior Vice President, Product Marketing, FAST, A Microsoft® Subsidiary |
12:50-1:40 |
Lunch and showcase. Exhibit floor open. |
| 1:40 - 2:30
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Sparking Mobile Text messaging his risen dramatically in the U.S., and ringtones remain a money maker for U.S. carriers But other data and content applications on mobile phones represent only a tiny fraction of carriers voice-dominated revenue. What’s needed is a spark, an application that grabs the imagination of users. Speakers: Olivier Sichel, Sofinnova Partners SA Gary Glounder, Emerging Media (Mobile) Product Management, Microsoft Advertising & Publisher Solutions |
| Breakout Session | |
| 1:40 - 2:30 | Planning Online Advertising Campaigns that Deliver ROI: New Insights into Broadband Video Consumer Habits. comScore and Media Contacts will present new findings about the online video 3.0 audience and share insight on how to reach them more effectively. As the formats proliferate from long form network programs to short form serials on social networks to user generated content, this presentation will provide a helpful guide to the trends that are shaping the online video environment. This presentation will provide new learning for advertisers about the online video audience by behavioral segment, demographic, and content type, thereby informing their approaches to online video. Insights from this presentation will also aid traditional TV providers to develop and refine strategies for extending their brands effectively into the online space. Speakers: Leslie Darling, VP, comScore, Inc. Jarvis Mak, VP, US Director of Research & Insights, Media Contacts Lori H. Schwartz, SVP Director of Emerging Media, IPG Emerging Media Lab |
2:30 - 3:20 |
VOD: Now Content, Not Technology, is the Problem Video-on-Demand has been about to arrive for 20 years. Apple’s new download service is the most high-profile attempt yet to kick-start the business. It won’t work unless studios make enough content available at a reasonable price to convince consumers not to go to their video store. Speakers: Moderator: Chris Albrecht, NewTeeVee Ken Papagan, President & Chief Strategy Officer, Rentrak Corp. Patrick Cossen, Vice president of Marketing, VUDU Henry Wong, CEO and Founder, Zipidee Michele Edelman, VP of Marketing VOD & PPV, Warner Home Video |
| 3:20 - 3:50 | Networking Break |
3:50 - 4:40 |
Big Brands Bet on New Media The percentage of ad dollars allocated for online and mobile advertisement continues to eat into traditional TV and print advertising. What are the big brands buying, what’s working, and what’s not? Speakers: Mike Monello, Director, Campfire Jamie Shortill, Senior Director - Corporate, William Morris Agency |
| 4:40-5:45 |
Demo and Venture Forum The most promising young companies demo their products and seek funding. Judges: |
5:45 -7:30 |
Cocktail Reception |
7:30 |
VIP Dinner |
| June 10, 2008 | |
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| SPEAKERS |
| ::Keynote:: Charlene Li Principal Analyst Forrester Research and co-author of Groundswell |
| ::Keynote:: Marshall Herskovitz Emmy-Winner, Writer, Director, Producer and President, Producers Guild of America |
York Baur Executive Vice President of Corporate Development Zango |
Greg Bennett Sr. VP Branded Entertainment CBS Television Distribution |
Patrick Cossen Vice president of Marketing VUDU |
Eyal Gever Gizmoz |
Colin Gillis Internet Equity Research Analyst Canaccord Adams |
Mike Monello Director Campfire |
Ken Papagan President & Chief Strategy Officer Rentrak Corp. |
Jamie Shortill Senior Director - Corporate William Morris Agency |
Olivier Sichel Sofinnova Partners SA |
Perry Solomon Senior Vice President, Product Marketing FAST |
Bobby Tulsiani Analyst Jupiter Research |
| Lance Ware CTO Technicolor |
Henry Wong CEO and Founder Zipidee |
SPONSORS - View All
